It’s that time of year!
Whilst you may not be ready to think about Christmas just yet, it is something that you need to plan ahead for, particularly when it comes to festive themed promotional merchandise and corporate Christmas gifts. Research shows that 62% of companies plan on giving out corporate Christmas gifts to either their employees, customers or prospective clients and the majority of these festive giveaways (68%), will have the company’s logo printed on it. This makes it an incredibly busy time of year for our factories so it is important to place your orders early to avoid disappointment and ensure you get your corporate gifts in time to distribute them.
Why give corporate Christmas gifts?
When asked why they planned on giving corporate Christmas gifts, the vast majority of of business said they wanted to use it as a way of expressing their appreciation (86%) to their customers. Additionally, 69% said they were also using it in an attempt to further develop a relationship with a client or prospect.
The British Promotional Merchandise Association found that upon receiving promotional merchandise 71% of people felt appreciated, 47% felt happy and a further 21% were impressed. So Christmas corporate gifting really is a great way to show you appreciate your clients custom and as a way to further develop a relationship between your company and clients.
Attractiveness, durability and utility were selected as the most important factors when selecting merchandise to gift for Christmas. Ensuring your giveaway has these qualities means your logo is associated with being worthy, long lasting and useful. This year we’ve added lots of new Christmas gifts to the website to ensure you get just the right corporate gift for your brand and budget, with each item selected taking into account such qualities.
Need some inspiration?
Food is by far the most popular gift, both amongst employees and externally to customers. We’ve got Christmas classics such as Christmas Puddings and Merry Mince Pies , both of which offer full colour printing on the packaging for branding with a bite. Alternatively you can countdown to Christmas with your clients using a logo printed advent calendar, either design your own or select from our many stock images for a fun corporate Christmas gift that will see your customers engage with it day after day for a full month.
Alternatively, if Christmas confectionery isn’t for you, our Big Sipper Xmas Mug provides a cost effective piece of festive promotional merchandise that is likely to keep your clients exposed to your brand for many winters to come.