A rebrand is always a massive undertaking and it is essential that all stakeholders, from employees through to investors and customers, understand the new direction for your business. There are many elements to a company rebrand, but when it comes to the physical transformation of your brand, branded merchandise is key to raising awareness. It’s important to print your logo on effective promotional merchandise that promotes your brand message and company values. Branded merchandise for a company rebrand should include:

  • Staff uniforms and incentives, such as new onboarding packs.
  • Stationery and desktop items that are in keeping with your brands new look and feel.
  • Office decor and other useful items such as wall signage and coffee cups.
  • Sales promotions such as gifts with purchase and event giveaways at your trade shows and conferences.
  • High-end corporate gifts to ingrain your new brand into the minds of your top clients and make them feel appreciated.
Corporate Gift

Most Popular Merchandise Items for Rebrands

Rebrand Merchandise
Why Branded Stationery?

Branded pens and notebooks are the most popular branded desktop items. Although not the most innovative, these items offer long lasting brand awareness. With 83% of people able to recall the name of a brand or company of promotional items on their desk, they are as effective as they are useful.

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Pantone Matched Dye Sublimation Branded Lanyard
Why Branded Lanyards?

Lanyards are a staple of many workplaces; often worn daily by staff members. Visitors badges might be the first impression a client has of your physical brand as they enter your workplace. Branded lanyards add a level of professionalism and with Pantone matching available from just 100 units, they offer great, effective brand awareness.

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Organic Branded zip hooded jumper
Why Branded Hoodies?

Staff hoodies are an appreciated staff gift that’s an excellent addition to an on-boarding pack and makes your staff feel part of a team. With lots of materials and branding options, you’re able to keep true to your brand values and when they’re worn outside the office, they offer extra brand awareness too.

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Helping Techy Cask Rebrand

Rebrand Marketing

Being a modern software company, it was important to Cask when they rebranded that their new promotional merchandise reflected their forward thinking, fresh brand image. Their (and our) favourite rebrand marketing item was the Qi charging mat. It ‘s a useful everyday item and therefore offers lots of brand awareness. It can be used by both staff and customers and as a modern technology item, it’s in keeping with their brand image and their position in the technology sector. Perfect!

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    Frequently Asked Questions

    FAQ Section
    How can promotional merchandise support a company's rebrand?
    Promotional merchandise reinforces your new brand identity by creating memorable touchpoints with your audience. It will help build awareness, loyalty, and recognition during the transition.
    What types of promotional products are best for a rebranding campaign?
    The best products depend very much on the target audience. Still, popular options include custom apparel, branded stationery, drinkware, tote bags, tech accessories and, of course, sustainable options that help cut down on single-use plastics and landfill waste.
    Why is promotional merchandise important during a rebrand?
    It ensures your new brand is consistently communicated to employees, customers, and partners. Branded merchandise makes the rebranding effort tangible, memorable and fun!
    How can promotional items help customers remember a new brand?
    High-quality and practical promotional items increase brand recall and create a lasting impression, making it easier for customers to recognise and trust your new brand.
    What should I consider when choosing the most suitable promotional items for a rebrand?
    Focus on items that reflect your brand values, appeal to your target audience, and maintain consistent design elements like your logo, colours, and tagline. Always make sure the items are sustainably produced.
    How can promotional merchandise be used internally during a rebrand?
    Use merchandise to build excitement among employees with items like branded workwear (hoodies, jackets, gilets), notebooks, or welcome kits to align everyone with the new brand. You could also incorporate a desk drop.
    How do promotional products improve brand consistency during a rebrand?
    By incorporating your new logo, colours, and messaging into the design of promotional merchandise, you ensure consistent exposure across touchpoints.
    What role does eco-friendly merchandise play in rebranding?
    Consumers increasingly assign a lot of value to environmental responsibility and prefer to support brands that demonstrate sustainable practices. Incorporating eco-friendly promotional items into your rebrand signals your commitment to these values, appealing to environmentally conscious audiences.
    What is the ROI of using promotional products during a rebrand?
    Promotional products have a long-lasting impact compared to traditional advertising. Their utility ensures repeated exposure, offering significant returns on investment. Here is some compelling data to back up this claim: Read more.
    How can I distribute promotional merchandise effectively during a rebrand?
    Distribute items at launch events, through direct mail campaigns, or as giveaways at trade shows and conferences to maximise reach.
    What are some creative ideas for promotional merchandise during a rebrand?
    Creative options include branded puzzles for engagement, augmented reality-enabled products, or limited-edition items to spark curiosity.
    How can I measure the success of promotional merchandise in a rebranding campaign?
    Track metrics like brand recall surveys, QR Codes, website traffic from promotional codes, social media mentions, and customer feedback.
    How far in advance should I plan promotional merchandise for a rebrand?
    Start planning at least 6-12 months in advance to allow time for design, production, and distribution, ensuring everything aligns with your rebrand timeline.
    Want other ideas on how you could benefit from Branded Merchandise?