NFU Mutual contacted us for some superior promotional products to promote their newly refurbished commercial business development in Glasgow, as they look to attract top talent to this Grade A office space.
The development, 191 West George Street, offers 87,000 sq ft of superior office space in the heart of Glasgow’s Business District. It was very important that any printed merchandise used in the promotion was in-keeping with the high-end and sleek look and feel of the building itself. With the development boasting a BREEAM Rating of ‘very good’, environmental considerations were important for this site. With this in mind, we sought out products that fitted the eco-friendly merchandise category, whilst feeling and looking top of the range in quality.
Choosing the Right Promotional Products
For handing out promotional literature, we needed a branded bag. Our printed cotton tote bags are a bestseller but didn’t have the high-end appeal we were looking for. We felt our jute bags, with their natural hessian look, were a much better fit with a higher perceived value and a product people would be more likely to keep. Printed jute bags are made from long, soft and shiny vegetable fibres that have been turned into coarse, strong threads through spinning. This means these logo printed bags are not only great for brand awareness but also for the environment as they are re-usable and 100% biodegradable. We’re confident they leave a positive and long-lasting impression with potential clients.
To complement the logo printed jute bag and to provide an additional, superior promotional gift we also sourced and branded these wonderful Stainless Steel Water Bottles with the development’s logo. Stainless steel bottles with thermal properties are on trend, with big companies like Chillys, retailing various models. Much like the printed jute bags, our Stainless Steel Water Bottles are a long lasting and re-usable alternative to single use plastics with a high perceived value. They are a product that somebody will be impressed by and are sure to keep. As it is used daily and easily transportable, it also offers recurring brand awareness, a valuable asset for any big business.
If you’re looking at getting your own logo printed jute bags or stainless-steel water bottles branded with your logo then get in contact with us today.
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Narelle McGregor
Marketing Manager at Brandelity. Passionate lead generator, content creator and digital marketer with more than 12 years experience. Works hard daily to promote sustainable branded merchandise and highlight the impact of eco-friendly promotional products.