If you haven’t already begun planning for next years’ trade shows then now really is the time! Whilst you’re probably very busy and struggling to see beyond the Christmas chaos, trade show season begins as early as January. So, to help you get planning and prepared for any upcoming trade shows, we have put together a list of our best selling trade show merchandise and promotional products and even created this handy page featuring our most popular trade show merchandise.
Logo Printed Apparel
As far as trade show merchandise goes, logo printed clothing is a staple for anyone looking to exhibit. Branded apparel helps to convey a uniformed look and makes your employees visually associated with your company. It also ensures your company is portrayed in the best light. Whilst we’re sure your employees are capable of dressing smart, we don’t think anything looks more professional and established than logo printed clothing. In our opinion, it’s the most vital piece of trade show merchandise.
Within our promotional clothing range we’ve found our Everyday Cotton Printed Polo, Value Soft Jersey Cotton T-Shirt and Zip Fleece to be the most popular choices of promotional clothing for trade shows. Best of all there is no minimum order quantity for any of these items, meaning you only have to order what you need and won’t be stuck storing excess garments for years to come. View our full range of promotional clothing here.
If you choose not to use logo printed clothing then we recommend promotional lanyards as a viable alternative. Logo printed lanyards help to identify your employees at trade shows to guests. We’ve noticed in recent years an increase in I.D badges being scanned electronically at shows and exhibitions as a way to exchange your contact details. Whilst this technology is currently more prevalent at larger exhibition centres, it will undoubtedly be adapted for smaller trade shows in the future. This makes the promotional lanyard an essential trade show merchandise product. Our most popular lanyard by far is the Sublimation 20mm Lanyard, with it’s full colour print it works with all logo types and designs. You can view our full range of Promotional Lanyards here.
Promotional USB Memory Sticks
A lot of our USB orders are used for trade show giveaways as a paper free alternative for distributing promotional literature. Whilst printed promotional literature still has it’s shine (or gloss) for many companies seeking to share their latest e-catalogue, logo printed USB Sticks are becoming more and more popular. Why? Well, there simply isn’t another trade show giveaway out there that can distribute all your literature, images, audio and video files in one convenient and cost efficient trade show giveaway. The most popular USB Flash Drive for trade shows by far is our Twister USB Stick.and we offer free uploading of data up to 300mb. We are also able to offer custom shaped USB’s if you are seeking something a little more quirky. View our full range of USB Flash Drives here.
Trade Show Merchandise Necessities
Ever been to a trade show, conference or exhibition and received one of the following promotional items; mints, pens, notebooks or lollipops? We know we have. Whilst they’re not essential these items have become expected trade show giveaways. Leaving an event and not receiving such promotional merchandise is likely to make your company stand out for all the wrong reasons. So, we recommend having a few of these when selecting what trade show merchandise to have. Logo printed mints and lollipops are by far our most popular confectionery giveaways at trade shows but other promotional confectionery can be found here.
As for promotional stationery, our Poco Saver A6 Notebook is a pocket friendly notebook that is sure to be appreciated by clients taking wishing to take notes at conferences and other events. It goes without saying that every notebook needs a pen. Our Supersaver Spark Pen makes a great trade show giveaway with up to eight trim colours to choose from and all at an incredibly budget friendly price.
Promotional Bags
No matter what you choose as your trade show merchandise products, promotional bags are a nice and more impactful way to distribute them. After all, everybody likes a goody bag!
A classic and sleek choice for your promotional bags is our Windsor Luxury Laminated Paper Bag. With rope handles and a laminated finish this bag has a high-end feel that shows off your logo and brand in the best light. In addition to looking sophisticated, this bag is also
environmentally friendly and made from FSC certified paper.
An alternative way to distribute your trade show promotional giveaways is by using Tote Bags. These long lasting and durable bags have become increasingly popular in recent years, in part due to the plastic bag tax, but also due to their ability to offer repeated and long lasting brand exposure as they get re-used for years after the initial event. This makes logo printed canvas bags incredibly cost effective. They also have a nice ‘natural’ feel and are environmentally sustainable – ideal for brands wishing to convey an Eco vibe. View our most popular trade show promotional bags here.
Stand Out from the Crowd
Whilst all of the above is expected as far as trade show giveaways go, we highly recommend having at least one stand out item as part of your trade show merchandise offerings. This is something that helps to differentiate your brand from all the other exhibitors and that will likely be kept by the delegate for a long time, offering long lasting brand exposure.
As people seek to pass on single use plastic, reusable drinkware has become increasingly popular. Our Verona Stainless Steel drinks bottle is a sleek piece of trade show merchandise, with a perceived high end value, it really associates your brand with quality.
Alternatively, logo printed tech products also have a high perceived value and long life span, that can prove highly useful to the recipient. We think our Booster Wireless Charger is ideal as a premium trade show giveaway. As a useful, eco product that sits on top of a desk or coffee table, it’s sure to be both an appreciated and well used gift. You can view our premium trade show promotional giveaways here
Hopefully you now feel more prepared and inspired for any upcoming events you may have and what trade show merchandise is right for your brand. All of the trade show merchandise mentioned in this post can be found on our Trade Show page and if you wish to speak to one of our Sales Advisors for advice or quotes on any of the products found on our website, you can contact them by calling 01753 491470 or emailing sales@brandelity.com.
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