Is your company exhibiting at any events or trade shows in the coming year? If so, ordering your branded event merchandise will likely be at the top of your to-do list for your event preparation. At Brandelity, we understand the stress that comes with preparing for a large-scale event. We have highly experienced and dedicated account managers to help ease the confusion of purchasing your merchandise. They will guide you through the process and ensure the timely delivery of high-quality merchandise for your event.
Logo-branded promotional products are one of the most effective ways to build brand awareness and customer loyalty at trade shows. Brandelity can suit and boot you as well as find the most impactful promotional giveaways for your brand and budget.
Below is a selection of our logo-branded event merchandise ideas. For other enquiries, contact sales@brandelity.com
As far as trade show merchandise goes, logo-printed clothing is a staple for anyone looking to exhibit. Branded apparel helps convey a uniform look and visually associates your employees with your company. It also ensures your company is portrayed in the best light. Whilst we’re sure your employees are capable of dressing smart, we don’t think anything looks more professional and established than logo-printed clothing. In our opinion, it’s the most vital piece of trade show merchandise.
No matter what you choose as your trade show merchandise products, promotional bags are a nice and more impactful way to distribute them. After all, everybody likes a goody bag! Branded bags are an excellent way to distribute your trade show promotional giveaways. These long-lasting and durable bags have become increasingly popular in recent years, partly due to the plastic bag tax and also due to their ability to provide repeated and long-lasting brand exposure as they are reused for years after the initial event.
If you’re working with a limited budget but still need a large number of items for your event or trade show, low-cost promotional merchandise can be a smart solution. Affordable doesn’t have to mean low quality; we offer a wide range of fun, eco-friendly, and effective branded products that deliver great results without stretching your allocation. These items help you stand out while keeping within your budget.
If you really want to make a lasting impression at your event or trade show, premium promotional merchandise is the way to go. High-quality branded items not only reflect the professionalism of your business, but they also create a sense of value and appreciation among your audience. They’re more likely to be kept, used, and remembered, keeping your brand front of mind long after the event ends.
Popular Trade Show Confectionery
Branded confectionery is always a crowd-pleaser at trade shows and events. These edible giveaways are ideal for attracting attention and increasing foot traffic to your stand. They’re easy to distribute, universally appealing, and offer a quick win in terms of brand recall. After all, who doesn’t remember the stand that gave them a sugar boost? Add your logo to the packaging, and you’ve got a simple yet effective way to make a lasting impression at your next event.
Benefits of Using Event Merchandise at Trade Shows
Event Merchandise, such as promotional bags, printed pens, branded notebooks, and quirky items, has become synonymous with success at shows, and for good reason. Gifting merchandise at these events is the most effective technique to drive brand awareness that extends beyond the day of your meeting. By printing your brand on a piece of merchandise, you increase your brand’s visibility, exposure, and reach. This is because the recipient of the gift becomes a brand ambassador whenever they use your merchandise in the future.Â
Increasing your brand awareness through event merchandise is beneficial for boosting your brand’s physical presence. This is because gifting high-quality merchandise amplifies your exposure, which can potentially build positive associations between the recipient and your company.
How Do You Choose the Right Event Giveaway for Your Brand?
It’s a question we hear frequently ‘What’s the right event merchandise for my brand?’ And our answer is always the same- it depends. Yes, your budget and lead time matter, but more importantly, it comes down to your brand values and what you’re trying to achieve.
There are a few non-negotiables, in our view. The product should serve a purpose and not harm the environment. Beyond that, the key is understanding why you’re investing in promotional merchandise in the first place. What message do you want to send? What kind of impression do you want to leave behind? What is your audience? Once we understand your goals, values and audience, we can recommend a tailored selection of event merchandise ideas that align with your brand and deliver real impact.
Event Merchandise That Delivers ROI
Branded merchandise helps keep your business at the forefront of people’s minds. For example, if someone picks up a standout giveaway at your stand and later receives a follow-up email from your company, they are far more likely to open it, remember the interaction, and take action. That connection between physical product and digital follow-up is where real ROI happens.
Branded Event Merchandise That Stands Out from the Crowd
Promotional merchandise is a staple at trade shows and an effective way to attract visitors to your booth. It sounds simple, but choose to brand something people want and need. If you give them something useless, like a car sticker, an old stress ball, or a magnet, your gift is unlikely to make an impact and may end up in the bin. A reusable coffee cup or water bottle is a product that is useful and more likely to be kept. Even better, they are great for the environment, helping others avoid single-use coffee cups and plastic bottles. However, if you want to stand out, choose something unique and something seasonal. Yes, reusable water bottles are great, but there may be a few people handing them out, which means some people might pass you by. Got an outdoor summer event? Why not hand out eco-friendly bamboo sunglasses, or, if the forecast isn’t looking great, how about upcycled umbrellas? You’ll have them flocking to your stall to save them from getting a soaking!
Top Event Giveaways
Certain promotional products consistently perform well at events, not just because they’re popular, but because they’re practical, cost-effective, and keep your brand visible long after the event ends. Here are our top event merchandise ideas:
Promotional Event Tote Bags
Useful on the day and reused long after the event has ended. Fill with other branded items.
Branded Stationery
Ideal for conferences and exhibitions where people are taking notes. Notebooks and pens are desk staples, keeping your brand visible throughout the working day.
Reusable Water Bottles and Coffee Cups
Promotional drinkware has the highest retention rate of all branded merchandise. Being a practical, reusable and eco-friendly item means that they are used repeatedly, maximising your brand exposure.
Promotional Confectionery Event Giveaways
Consumable items create great icebreakers and help attract people to your stand at a low cost. It’s not always about having a huge budget, and something sweet might be the perfect choice for your brand.
Quirky & Unique Promotional Products for Events
These are the ones that spark curiosity, start conversations and create real buzz around your brand. Unique event merchandise items are the ones people want to show their colleagues, post on social media, and talk about after the event.
Whether it’s something playful, unexpected or cleverly themed, a standout giveaway can quickly become the must-have item of the day, drawing more people to your stand and making your brand the one they remember.
Trade Show Giveaway Mistakes to Avoid
Not all promotional products are created equal, and the wrong giveaway can do more harm than good. If you are investing in trade show merchandise, it’s worth taking the time to avoid a few common mistakes.
- Plants are popular, but handing out live ones at an event isn’t always practical. Consider branded seed packets instead; they are lightweight, long-lasting and still tie in with a sustainable message.
- Chocolate might seem like a crowd-pleaser, but it’s best avoided in the summer months unless your venue is air-conditioned. Melted giveaways don’t leave a great impression.
- Poor print quality or branding that’s too small to read is another common pitfall. If your brand or contact details aren’t legible, the item loses its value.
- Mismatch your item to your audience, and you risk missing the mark. For example, handing out single-use plastic bottles at a sustainability-focused event will likely send the wrong message.
- And finally, don’t forget lead times. Planning is essential; your merchandise needs to arrive on time and in full, ready to go. Last-minute ordering often leads to rushed print jobs, limited stock options and unnecessary stress.
Want to explore some more of the most popular items? Visit our Category page for Best-Selling Merchandise.