branded paper bag twisted handle

Bags and Pens – The Bread & Butter of Promotional Merchandise

Aldi, the UK’s fastest growing supermarket chain recently asked us to produce a range of branded corporate products for an event that they were holding.

On this particular occasion, the requirement was for two of the most recognisable and popular corporate merchandise items know to man. They are of course the bag and the good old trusty pen!

We decided on a premium paper bag with a twisted paper handle which offered a very usable print area on both sides for their logo. The great thing about paper bags is that that are 4 times more likely to be recycled than a plastic bag which means they are far less likely to end up in a landfill and we like that!

Paper bags offer great scope for branding, they can be printed in full colour as well as being embossed and laminated.

The bags were coupled and given out with a white and blue plastic pen with full-colour print on one position. The printed pen is still the worlds number one corporate gift, which is no surprise given that 90% of those who receive a free one will endeavour to keep it safe!


 

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