EasyJet holidays is one of our most exciting clients, and last year, they wrapped up their 2024 trade support efforts with their 2nd Big Orange Party (aka BOP) in the style of a festive celebration dubbed the ‘Jingle Bell BOP’.
Top-performing travel agent partners and international hotel and destination representatives joined the event, which put a festive spin on easyJet holidays signature Big Orange Party. This event is easyJet holidays’ way of expressing gratitude to its incredible travel agent partners, who have been instrumental in driving the company’s continued and rapid growth. It is also a great networking opportunity for travel agent partners to connect with a wide range of hoteliers and tourist boards, gaining insights into their exciting product lineup for 2025 and beyond.
Sustainable & Festive Branded Merchandise
A highlight of the event was the exclusive selection of easyJet holidays BOP promotional items, specially designed for the occasion. These branded products were not only festive and fun but also emphasised sustainability, reflecting their commitment to responsible business practices.
Product Spotlight: Inside the EasyJet Holidays Merchandise Packs
The easyJet holidays’ merchandise packs featured a selection of festive, fun, and practical items, including:
Merry Mince Pie
A deliciously festive treat! This individually packaged mince pie came in a fully branded box with the easyJet holidays logo in full print—perfect for spreading holiday cheer.
Classic Branded Advent Calendar
A festive countdown with an easyJet holidays twist! This fully branded advent calendar features 25 delicious Belgian milk chocolates, making every day leading up to Christmas a sweet celebration.
Branded Bauble
A festive keepsake with an easyJet touch! This shatterproof bauble, printed with the easyJet Holidays logo, makes a perfect little gift to keep the brand front and centre throughout the holiday season.
Branded Christmas Cracker
A ‘Big Orange Party’ themed Christmas cracker. Each bespoke cracker included a party hat, a small gift, and a classic cheesy Christmas joke—finished off with a satisfying bang!
Hygge Printed Fleece Blanket
A cosy giveaway from the event! This soft, anti-pill, double-layered fleece blanket in easyJet holidays signature colour was perfect for keeping attendees warm and snug throughout the festive season.
Recycled Snowstar Beanie
An easyJet holidays branded beanie made from 100% recycled materials. This beanie combines warmth, style, and sustainability in one perfect winter giveaway.
UK Made Dye Sub Japan Eco Lanyard
A UK-made dye sublimation lanyard featuring easyJet holidays full-colour branding. Designed with a sturdy metal clip and a recycled plastic safety break
Why Merchandise Matters at Events
Well-thought-out and well-targeted branded merchandise packs are highly appreciated at company events because they combine practicality with emotional connection, making attendees feel valued and engaged. Studies show that:
- 83% of consumers enjoy receiving promotional products.
- 79% are likely to keep these items for over a year.
- 60% of consumers report feeling more favourable toward a company after receiving branded merchandise.
By including high-quality, relevant items, a merchandise pack not only enhances the attendee experience but also reinforces brand loyalty and creates a sense of camaraderie that extends well beyond the event.
The event was a huge success, and we are looking forward to working with easyJet holidays on more exciting events later this year. If you are looking for great promotional swag ideas for your next event, get in touch!
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