Classic Football Shirts is a UK-based retailer renowned for offering authentic, vintage, and rare football shirts from clubs and national teams across the globe. Founded in 2006 by university friends Doug Bierton and Matt Dale, the company grew from a shared love of football kits into a trusted destination for collectors and nostalgic fans seeking shirts from iconic seasons and legendary players.
Branding That Hits the Back of the Net
Earlier this year, we were thrilled to collaborate with Classic Football Shirts, a welcome project given the number of football fans in our team! We developed a bespoke range of branded promotional products designed to support the company’s ongoing growth and community engagement. These custom items will serve multiple purposes: as giveaways in attendee goodie bags during company-run workshops and as part of onboarding welcome packs for new team members, further enhancing the brand experience from the inside out.
Each item in the pack focused on sustainability and environmental impact.
Product Spotlight: Inside Classic Football Shirts Swag Bags
The Classic Football Shirts merchandise packs included a thoughtful mix of fun, practical, and on-brand items, such as:
100% Recycled 10oz Cotton Tote Bag
A sturdy and stylish tote made from 100% recycled cotton, branded with the Classic Football Shirts logo in their signature colour and finished with a row of smaller icons underneath. It’s the perfect bag to carry everything from event materials to everyday essentials.
Recycled Stainless Steel Bottle
A sleek, double-walled bottle in Classic Football Shirts signature bottle green colour, finished with a smooth matt texture. The bold logo is printed in a contrasting colour for maximum impact. Made from recycled stainless steel, it’s ideal for keeping drinks cool and promoting sustainability on the go.
Corker Claro Glass Coffee Cup
A stylish 300ml glass coffee cup, perfect for coffee on the go. Featuring a natural cork band branded with the Classic Football Shirts logo, it’s an eye-catching and on-trend alternative to disposable cups, combining practicality with a touch of eco-conscious style.
The Corker A5 Notebook
Continuing the cork theme, this eco-friendly A5 notebook features a natural cork cover with the Classic Football Shirts logo laser engraved across the front. It’s a practical yet stylish addition to any desk.
Everlasting Bamboo Pencil
The perfect match for the notebook, this eco-friendly pencil is made from natural bamboo and features a laser-engraved Classic Football Shirts logo. With a graphite point that lasts for up to 20,000 metres of writing.
Custom Pin Badges
A fun and collectable set of custom-shaped pin badges featuring six unique Classic Football Shirts icons. These eye-catching pins are perfect for adding personality to bags, jackets or lanyards – a playful nod to the brand’s identity and community.
Seed Paper Wristbands
These branded wristbands feature the Classic Football Shirts logo and message – and once the event is over, they can be planted to grow into beautiful wildflowers. A memorable way to spread the brand and a bit of nature.
The Lasting Impact of a Well-Branded Swag Bag
Handing out promotional swag bags at events and workshops is a proven way to boost engagement by building brand awareness and making a lasting impression on attendees.
These tangible branded items serve as reminders of the workshop’s content and increase the likelihood of future business interactions. For instance, 26% of consumers who receive a promotional bag are more inclined to do business with the advertiser. By providing useful branded items, companies can effectively extend their reach and reinforce their message long after the workshop concludes.
According to the Advertising Specialty Institute’s 2023 Ad Impressions Study, 85% of consumers remember the advertiser who gave them a promotional product, and 79% feel appreciated when receiving one – marketing strategies like this help foster a strong emotional connection while strengthening brand recall.
This collaboration was a real win, and we’re excited to see how Classic Football Shirts continue to grow their community with the help of branded merchandise. If you’re planning your next event or looking for creative ways to boost brand engagement, get in touch.
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