Innocent Smoothie first started selling smoothies at a music festival in 1999. They’ve been on a mission to make it easy for people to do themselves some good. They get our hands on the tastiest fruit and veg, stick it in a bottle and never add any nonsense like sugar or concentrate.
Since then, their dreams have gotten bigger and bigger. They’re on a mission to keep people healthy, help out the communities who need it most and make sure our planet becomes healthier too. That’s why they pack their little drinks full of good stuff, give 10% of profits to charity and have pledged to be carbon neutral by 2025.
Creating a campaign message in a useful and meaningful way with their drinkers
These Innocent Smoothie’s Beeswax Wraps are a great example of how companies can promote useful and meaningful campaigns that make a real difference to the environment. These wraps are designed to replace plastic cling film, which is one of the most common sources of plastic waste. By using these beeswax wraps, consumers can reduce their plastic waste and help to protect the environment.
The campaign message behind Innocent Smoothie’s Beeswax Wraps is simple but powerful: by making small changes, we can all do our part in stopping cling film from entering our oceans and harming marine life. This message resonates with people who want to make a difference and encourages them to take action in their own lives.
The client said: “New & exciting branded merch. We’re thrilled with the results of our latest collaboration with Brandelity. We can’t wait to see how our consumers react.”
Beeswax wraps are a sustainable and eco-friendly alternative to single-use plastic cling wrap. They are made from 100% organic cotton fabric, coated in British beeswax, and fully customisable. They come in three sizes – small, medium, and large – so you can find the perfect wrap for any item you need to store. Beeswax wraps are also reusable, making them a great choice for anyone looking to reduce their plastic consumption.
For more information on our beeswax wraps, please email sales@brandelity.com, or call us on 01753 491470.
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