This year Yo! are going all out for Pride and have been looking at options for Pride merchandise. They are an official partner of Pride In London and have even given one of their restaurants a makeover to highlight the importance and diversity of Pride over labels.
Being an official partner, they needed some fun London Pride merchandise to wear and giveaway as they march in this year’s famous LGBT Parade. Needing some ideas for parade friendly merchandise and having worked with us previously, they contacted their dedicated account manager for some inspiration.
With such an open brief we put our creative caps on and collated a selection of what we believed to be great London Pride merchandise parade potentials and sent them over to Yo! for them to review.
Whilst they liked many of the products, they requested the whistles to ensure that their London Pride merchandise was both loud and proud for the big parade. The only problem was that the whistles were one of the few products that, whilst logo printed and parade friendly, didn’t have anything which made them look specifically like “Pride merchandise”. Yo! wanted every aspect of their London Pride product to look like true pride merchandise and feature the famous rainbow pride flag. This was hard to display on the whistle itself and the manufacture of the whistle was only able to provide a one colour lanyard to match the colour of the whistles.
Not one to disappoint our clients, we sourced from our factories some wonderful rainbow coloured lanyards and individually attached each lanyard onto a whistle to ensure our clients got what they wanted for their 2018 pride merchandise.
Yo! were really happy with their choice and appreciated our efforts in helping them both look and sound loud and proud this Pride with these fabulous looking orange whistles and rainbow lanyards!
If you need some Pride merchandise, whistles, lanyards or any other event merchandise then contact us using the button below.
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Narelle McGregor
Marketing Manager at Brandelity. Passionate lead generator, content creator and digital marketer with more than 12 years experience. Works hard daily to promote sustainable branded merchandise and highlight the impact of eco-friendly promotional products.