The brief
Following a major brand refresh, Transform wanted to introduce a range of merchandise that would help employees feel connected to the new identity.
Rather than choosing traditional corporate giveaways, the team wanted products that felt useful, engaging and more reflective of the company’s personality. The merchandise also needed to work across a variety of audiences and occasions, from employee engagement and internal events to conferences and external networking opportunities.
The solution
Working with Brandelity, a Geiger Company, the customer developed a varied collection of branded products that could be used throughout the business.
The range includes:
The products combine practical everyday items with more playful branded merchandise, helping the refreshed brand feel approachable and relevant to employees. Pantone-matched bottles and fully customised accessories also ensure the merchandise remains consistent with the customer’s new visual identity.
Supporting different audiences
The merchandise is used across several areas of the organisation.
Products were initially introduced to support employee engagement following the brand refresh, giving staff useful items that helped them feel part of the wider team.
Water bottles and notebooks are also distributed at the customer’s internal events, known as Academies, while tote bags and other products are used at conferences and sponsored exhibitions.
The merchandise has also supported Brilliant Women, a women’s network led by Transform’s CEO, helping extend the brand into internal communities and initiatives.
Stock management and fulfilment
To make ongoing distribution simple, Brandelity holds the merchandise in stock at our warehouse.
Items can then be picked, packed and dispatched to the customer as and when they are required. This removes the need for the customer to manage large volumes of stock internally and provides a flexible supply of merchandise for upcoming events, employee initiatives and business activities.
The result
The programme has given Transform a consistent and flexible range of merchandise that can be used across multiple touchpoints.
By combining thoughtful product selection, brand-matched customisation and managed fulfilment, the merchandise continues to support employee engagement, events and networking while keeping the refreshed brand visible throughout the organisation.
Need support managing your branded merchandise?
From product sourcing and creative development to stockholding, fulfilment and distribution, Brandelity can help you build a merchandise programme that works across your entire organisation.
Speak to our team to discuss your next branded merchandise project.
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