A company rebrand is more than a new logo or a refreshed website. It’s an opportunity to introduce your brand’s identity, reconnect with your audience and create a consistent experience across every touchpoint.
At Brandelity, we’re embracing this ourselves as we introduce our refreshed identity: Brandelity by Geiger.
Having become part of Geiger in 2024, our new identity brings Brandelity and Geiger closer together, combining the personal service and creativity our customers know us for with the wider capabilities of a global branded merchandise business. Like many of our customers, we couldn’t wait to explore the value of a rebrand through the products that we sell to bring our new brand identity to life.
Why Branded Merchandise Matters During a Company Rebrand
Whether you’re launching a new company identity, refreshing an established brand or bringing businesses together following a merger, branded merchandise can help turn that change into something people can see, use and connect with.
While digital communications introduce your new look, physical products give employees, customers and partners an opportunity to experience it in everyday life.
From employee welcome packs and corporate gifts to branded clothing and reusable drinkware, carefully chosen merchandise can help:
- Introduce your new logo and brand identity.
- Build recognition and consistency across different touchpoints.
- Engage employees and create excitement around the change.
- Reconnect with customers and business partners.
- Create practical, lasting reminders of your brand.
The key is choosing products that feel relevant to your audience and reflect the personality of your new identity.
Two Branded Merchandise Ideas for a Company Rebrand
For businesses looking to introduce a refreshed identity, reusable drinkware from recognised retail brands is a great place to start. Branded drinkware is practical, durable and offers plenty of opportunities to showcase your branding.
Here are two products worth considering for your next brand launch.
- Circular Recycled Stainless Steel Travel Mug
The Circular Recycled Stainless Steel Travel Mug is an ideal choice for businesses looking to introduce their new branding on a product employees and customers can use regularly.
Made in the UK using 90% post-consumer recycled stainless steel, it features a lockable, leak-proof lid with 360-degree drinking functionality. Designed for everyday use, it can keep drinks hot for up to six hours or cold for up to 12 hours.
Available in different colours and with full-colour printing, etching and wraparound branding options, it provides a versatile way to showcase a refreshed logo or new visual identity.
For a company rebrand, it’s particularly suited to employee gifting, internal launch events and welcome packs.
Explore the Circular Travel Mug
- Ocean Bottle 500ml
For businesses looking for a premium product to support their brand relaunch, the Ocean Bottle brings together practical design, recognised retail branding and an environmental initiative.
The 500ml reusable bottle features a dual-opening design for easy filling, drinking and cleaning, with a range of colours and branding options to complement your new identity.
Each Ocean Bottle sold also funds the collection of 11.4kg of ocean-bound plastic, equivalent to 1,000 plastic bottles.
This makes it an appealing option for businesses that want their merchandise to reflect both their new visual identity and their environmental priorities.
What we love about Ocean Bottle is there’s a bottle type for everyone. Whether you need a larger 710ml capacity bottle, a bottle with a straw, a handy coffee cup style or a gift set with all 3 lid types, Ocean Bottle is fully adaptable to every brand’s requirements.
Ocean Bottle’s can even be Pantone Matched! From just 1,008 units, we can fully customise each component of the Ocean Bottle with your choice of colours. Whether you go for 1 colour or 4 different colours, they can become truly bespoke to your rebrand.
A New Identity, Backed by More Possibilities
Our own move to Brandelity by Geiger reflects how brands can evolve while staying true to what makes them distinctive.
Brandelity continues to offer a simple, inspiring way to discover branded merchandise, with the same personal approach and product expertise our customers value.
Now, with the wider support of Geiger, customers can also access creative sourcing, bespoke merchandise, branded clothing, warehousing, fulfilment and international distribution.
From a single promotional product to a coordinated merchandise campaign across multiple locations, we can help bring your ideas to life. If you would like to find out more about how we’re backed by Geiger, visit our About Us page.
Planning a Company Rebrand?
Whether you’re preparing to unveil a new logo, launching a refreshed corporate identity or bringing teams together under one brand, the right merchandise can help make the transition memorable.
At Brandelity by Geiger, we can help you explore branded merchandise ideas that reflect your new identity, connect with your audience and make an impression beyond launch day.
Get in touch with the Brandelity by Geiger team to discuss your next project.
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