For a national organisation like Allianz, managing branded merchandise involves more than ordering products. Effective stock control and logistics are essential.
Allianz required a streamlined, brand-approved merchandise warehousing and fulfilment solution that operated across all departments, integrated with existing procurement systems, and ensured orders were compliant, sustainable, and on brand. Since 2019, our partner company Gieger has worked with Allianz to build exactly that.
The programme features a dedicated self-service merchandise portal, fully integrated with Ariba, a cloud-based procurement software. This enables Allianz teams across the UK to order seamlessly through existing procurement processes.
Behind the portal sits a managed fulfilment infrastructure. Core items are held in stock for rapid dispatch. Campaign-specific and bespoke products are sourced and produced to order. Payment options include purchase order, invoice, credit card, and gift vouchers, providing flexibility across departments.
This fully managed merchandise fulfilment programme provides Allianz with:
- Speed
- Brand consistency
- Spend visibility
- Procurement integration
- Sustainable product assurance
- Nationwide distribution
We are especially proud that sustainability is embedded throughout the range. Allianz’s environmental commitments are reflected in the curated product selection, allowing teams to order responsibly with confidence in each item’s credentials. Every product on the platform is brand-approved.
What began as a portal build has evolved into a long-term partnership. The platform continues to develop as Allianz’s needs change, providing a scalable, future-ready solution for managing branded merchandise at scale.
If your teams order merchandise independently or procurement lacks visibility and control, centralisation may be the solution. We build scalable, brand-controlled merchandise fulfilment solutions for organisations seeking clarity, compliance, and operational efficiency. Contact the Brandelity team to discuss how we can support your merchandise warehousing and fulfilment needs.
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