2022 is the year of outdoor gatherings, picnics and local holidaying. We’re all looking forward to the summer sun coming. Summer is also a brilliant season for brand awareness. With people taking their water bottles, travel coffee cups, outdoor games and backpacks on their journeys, there’s opportunity to get your brand seen at local parks, on transport, at beaches and many other places. There are lots of promotional products that might offer you excellent brand awareness opportunity this summer but here are Brandelity’s Top 3 summer merchandise suggestions to get you noticed the right way for the right reasons.
1. The Slazenger Cooler Rucksack
There are a number of reasons why this makes the top 3 list. Firstly, it’s the quality of the item. This will be kept and used for many years to come, meaning long-term brand awareness. Also, being made by a well known brand also increases the perceived value. Finally, this item is useful and appeals to a very wide audience. Whether you’re a young adult who hangs with friends at the beach and goes to festivals or an older adult who is likely to go on hikes or family picnics, you will love the cooler backpack.
2. The SeaTowel
After the last couple years with Covid restrictions for holidays and days to the beach, we hope this year will be different. These SeaTowels can be kept year in and out and perfect for any day out with your friends and family at the beach or on your summer holiday. The sustainable SeaTowels are made in part from plastic bottles collected directly from the sea by fisherman. As well as choosing a towel that will help clean up our planet, every purchase will see 5% of supplier profit go to The Ocean Clean-up. These towel’s could also be used this summer as a picnic towel for this years Queen Jubilee! The full branded SeaTowel will be a fun giveaway this summer. Plus, with the closest pantone match allows for some of the aforementioned outdoor brand awareness.
3. Eco To Go Travel Cutlery
Now you’re probably wondering, why does a humble cutlery set make our top 3 list. Well, for a number of excellent reasons. It is reusable and it’s made of bamboo cutlery and a cotton bag. So not only does less plastic go into making the reusable set than most reusable travel cutlery; it’s very purpose is to reduce the need for single-use cutlery given away with takeaways and lunches on the go. This makes it a very popular item for eco-conscious companies. It offers great value for money and is a useful, everyday item that is extremely portable. It can be taken on picnics and camping trips during the summer months, but can also be used year round as reusable cutlery for your office lunches or midday snacks. Perfect for the upcoming outdoor gatherings, budget friendly for businesses trying to watch the pennies following the effects of Covid and most importantly, a long-lasting product that helps solve the single-use plastic issue which consistently makes headlines.