Sony Music is a global powerhouse in the entertainment industry, renowned for its exceptional contributions to the world of music. With a rich history spanning decades, Sony Music boasts an impressive roster of artists with diverse genres, from iconic legends to emerging talents.
Sustainable Branded Merchandise for the Gen Z Audience
We have worked on several projects with Sony Music and in November of last year, when they rebranded their logo, we were very pleased to be asked to help produce a range of branded merchandise items to help launch their new logo at a series of events targeting the Gen Z audience.
First impressions matter and a company’s logo is its visual ambassador and a symbol that encapsulates its identity and values. When a business decides to refresh its look with a new logo, the strategic use of promotional merchandise becomes a powerful tool for spreading the word and creating positive associations.
When discussing the project with the client it was imperative that each item in the pack was carefully selected for its sustainability, usefulness and ultimately its appeal to Sony Music’s target market.
Top 4 Merchandise Picks for Sony Music’s Logo Rebrand Event
8oz Canvas Cotton Tote Bag
In the spotlight for Sony Music’s Logo Rebrand Event, we have the versatile 8oz Canvas Cotton Tote Bag. Boasting exceptional quality and value, this mid-range canvas bag comes in a natural colour and provides an excellent branding area that can be customised with screen printing or full-colour transfer. With its event-friendly design, the 8oz Canvas Tote Bag emerges as the perfect choice to enhance the appeal of Sony Music’s Logo Rebrand Event.
Appeel Notebook Castelli
This notebook boasts strong branding appeal, utilising waste apple cores and skins for both its cover and paper, making resourceful use of natural apple industry byproducts. Notably, it features FSC-certified ivory-tinted pages produced with 100% green energy, ensuring carbon neutrality and REACH compliance, aligning seamlessly with Sony Music’s commitment to sustainability.
Bamboozled Pen
Sony Music selected the Bamboozled Ballpen as one of their promotional items. This bamboo pen, adorned with their custom logo, not only adds a personal touch but also embodies sustainability with its construction from sustainable bamboo. Its unique eco-friendly aesthetics perfectly complement Sony Music’s logo design.
The Verona Stainless Steel (500ml)
At the heart of Sony Music’s Logo Rebrand Event, The Verona Stainless Steel (500ml)’ water bottle takes centre stage, specifically selected to resonate with a Gen Z audience. Imprinted with a crisp white logo and featuring a sleek matte finish, this water bottle combines style and eco-consciousness.
If you’re looking for top-quality branded merchandise that stands out from the crowd, Brandelity is here to make it happen. Contact us at sales@brandelity.com
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